You're one of a kind." The researchers found that when shopping for either Rob or Pete alone, participants were moved here most likely to give either friend the funniest card. But when asked to shop for both Rob and Pete, they chose to give Rob the funniest card and Pete one of the less-appealing ones. They made this decision even after being told that Rob and Pete did not know each other, lived in different cities, and were unlikely to compare cards. The participants also admitted that they knew Rob would like the second-best card less than the favorite. A second study of 227 University of Cincinnati students found that the pattern of giving a second-best gift instead of two identically favored gifts held in official website the real world. content The students were asked to pick gift cards as presents for university and out-of-town friends. <br>Full story: http://news.yahoo.com/science-shopping-buy-gifts-one-time-185240959.html
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